PanamaTimes

Monday, Sep 15, 2025

Creepy or cool? This airport flight board displays personalised info

Creepy or cool? This airport flight board displays personalised info

Delta's futuristic 'Parallel Reality' screen can display personalised information to 100 people at the same time using AI and facial recognition technology.

You’ve just gotten to the airport, you’re running late, and you need to know your gate number ASAP. But the departures board is being incredibly slow, and it’s taking what feels like eternity for your specific flight information to shuffle back around again on the display.

Most passengers can probably relate to the foot-tapping impatience that comes when you’re stuck in front of a screen, waiting to find out how long your flight’s been delayed or what gate number to sprint to – especially in this season of travel chaos in Europe.

But now – at least in the United States – getting personalised flight information from an airport screen is just a quick glance away, with Delta Air Lines’ futuristic new “Parallel Reality” flight information board.

Launched in partnership with Misapplied Sciences, a start-up based in California, it can display personalised information to 100 people, on a single screen, at the same time.

It is now available to Delta passengers at Detroit Metropolitan Airport.

Each traveller who looks at this high-tech screen is shown completely different information, customised to their journey.

The screen greets a passenger by name and shows them their flight departure time, gate number, and even how long it will take to get there and which direction to walk.


How does it work?


After going through security, Delta flyers who want to opt in to the experience can head to the Parallel Reality display kiosk near the airport’s ​​Delta Sky Club.

They’ll have to either scan their boarding pass or use facial recognition at the kiosk if they’re enrolled in Delta’s digital ID programme.

After that, each customer will be able to see flight information tailored to their unique trip as they walk past the Parallel Reality display board.

“This experience will always be opt-in, and customer information is not stored,” says Delta.


What’s the technology behind this?


According to Misapplied Sciences, Parallel Reality displays are enabled by special pixels that enable the simultaneous projection of different things to different people.

Misapplied Sciences says that unlike a conventional pixel, which projects only a single colour at one moment, its Parallel Reality pixels can simultaneously project “millions of controllable rays of different colours and brightness”.

Each ray can then be software-directed to a specific person, it adds.

In the airport itself, the personalised experience is enabled through a system of motion cameras and sensors.

"A relationship is created between your identity and your position, so that the motion camera follows your shape," Greg Forbes, Delta's managing director of airport experience, told Insider.

"That's what tells the display which direction to aim your information. As you move through the viewing space, your location is tracked, and your message follows you".

The technology only works in a viewing area in front of the screen, so as soon as a passenger leaves the area, their information is deleted, Forbes added.

The screen will only work for those who actively choose to take part in the experience, Albert Ng, CEO of Misapplied Sciences, told Insider.

"We are not ambiently detecting who you are as you're walking through the airport," he said.

A spokesperson for Delta told Euronews Next there were no plans to roll out the technology in Europe at this point, but "Delta will gladly consider European airports as possible future installation sites if there is a strong customer appetite for it".

Unfortunately for those of us on this side of the Atlantic, travel chaos seems likely to continue throughout the summer. But if you happen to be ditching the continent for a holiday in Detroit, here’s hoping this might make for a slightly smoother travel experience.

Newsletter

Related Articles

PanamaTimes
0:00
0:00
Close
Could AI Nursing Robots Help Healthcare Staffing Shortages?
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
In a highly politically motivated trial, Brazil’s Supreme Court finds former leader Bolsonaro guilty of plotting coup
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
Trump Responds to Death Rumors – Announces 'Missile City'
Argentine President Javier Milei Evacuated After Stones Thrown During Campaign Event
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
Air Canada Begins Flight Cancellations Ahead of Flight Attendant Lockout
Southwest Airlines Apologizes After 'Accidentally Forgetting' Two Blind Passengers at New Orleans Airport and Faces Criticism Over Poor Service for Passengers with Disabilities
Mexico Extradites 26 Cartel Figures to the United States in Coordinated Security Operation
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Spain Scraps F-35 Jet Deal as Trump Pushes for More NATO Spending
Trump Administration Increases Reward for Arrest of Venezuelan President Maduro to Fifty Million Dollars
All Five Trapped Miners Found Dead After El Teniente Mine Collapse
Nationwide Protests Erupt in Brazil Demanding Presidential Resignation
Mystery Surrounds Death of Brazilian Woman with iPhones Glued to Her Body
Absolutely 100% Realistic EVO Series Doll by EXDOLL (Chinese Company) used mainly for carnal purposes
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
California Clinic Staff Charged for Interfering with ICE Arrest
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
AI Raises Alarms Over Long-Term Job Security
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Brazilian Congress Rejects Lula's Proposed Tax Increase on Financial Transactions
Landslide in Bello, Colombia, Results in Multiple Casualties
Papa Johns pizza surge near the Pentagon tipped off social media before Trump's decisive Iran strike
Juncker Criticizes EU Inaction on Trump Tariffs
Minnesota Lawmaker Melissa Hortman and Husband Killed in Targeted Attack; Senator John Hoffman and Wife Injured
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Sole Survivor of Air India Crash Recounts Escape
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
UK and EU Reach Agreement on Gibraltar's Schengen Integration
Israeli Finance Minister Imposes Banking Penalties on Palestinians
U.S. Inflation Rises to 2.4% in May Amid Trade Tensions
Trump's Policies Prompt Decline in Chinese Student Enrollment in U.S.
Global Oceans Near Record Temperatures as CO₂ Levels Climb
Trump Announces U.S.-China Trade Deal Covering Rare Earths
×