Apple's worldwide developer conference in Cupertino, California, introduced advanced AI elements including ChatGPT into their software.

This move aims to boost iPhone sales amidst tough market conditions.

Key updates, only available on iPhone 15 Pro and Pro Max, include Apple Intelligence that offers generative AI capabilities such as custom emojis and email editing.

Elon Musk criticized this integration, expressing security concerns and threatened to ban such devices in his companies.

Analysts have mixed views on the impact of these AI features on driving sales and consumer interest.

Despite some skepticism, Apple remains focused on combining on-device and cloud-based privacy protections.