PanamaTimes

Monday, Mar 23, 2026

Adidas to sell Yeezy designs under new name after Kanye West split

Adidas to sell Yeezy designs under new name after Kanye West split

Last month, the German sportswear company cut ties with Kanye West describing his offensive social media posts and comments as "dangerous and hateful".
Adidas says it plans to continue releasing shoes designed in collaboration with Kanye West without the Yeezy brand, despite ending its partnership with the rapper last month.

The German sportswear brand says it is the "sole owner" of certain design rights, and intended to make use of them next year.

Adidas said it was ending production of its Yeezy branded products with "immediate effect" in October, following the rapper’s antisemitic comments.

The German sportswear company previously said it "does not tolerate antisemitism" and called Ye's recent comments "dangerous and hateful".

However, on a call to discuss quarterly earnings, Adidas' chief financial officer Harm Ohlmeyer said plans to "leverage the existing inventory" were currently being developed, according to US media.

"Adidas is the sole owner of all design rights registered to existing products," he said.

"We intend to make use of these rights as early as 2023."

Yeezy trainers have been a big hit for the company and are sought after on the used market, routinely selling for hundreds of pounds.

The firm was criticised for not acting sooner over West's antisemitic remarks on social media.

He previously said he was going to go to "death con 3" on Jewish people and recently suggested slavery in the US was a choice.

The decision to terminate the Adidas partnership cost the rapper his spot on the Forbes billionaires list.

The contract accounted for around $1.5bn (£1.3bn), according to the US business publication.

At the time, Adidas said it expected the decision to have a "short-term negative impact of up to €250m on the company's net income in 2022 given the high seasonality of the fourth quarter".

The rapper's offensive social media posts and comments have cost him a slew of business relationships and deals including with US fashion chain Gap and fashion brand Balenciaga.
Newsletter

Related Articles

PanamaTimes
0:00
0:00
Close
President Trump warns countries against abandoning recent trade deals with the US
Unitree Robotics founder Wang Xingxing showcases future robot deployment during Spring Festival Gala.
Cuba adopts electric tricycles for transport amid fuel shortages
Cuba's fuel crisis leads to mounting waste in Havana
Eighty-Year-Old Lottery Winner Sentenced to 16.5 Years for Drug Trafficking
UK Green Party Considering Proposal to Legalize Heroin for an Inclusive Society
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Cuba Warns It Has Only Weeks of Oil Remaining as US Pressure Tightens
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
WhatsApp Develops New Meta AI Features to Enhance User Control
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
There is no sovereign immunity for poisoning millions with drugs.
President Trump Says United States Will Administer Venezuela Until a Secure Leadership Transition
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
Erling Haaland’s Remarkable Run: 13 Premier League Goals in 10 Matches and Eyes on History
White House Refutes Reports That US Targeting Military Sites in Venezuela
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Argentina’s Markets Surge as Milei’s Party Secures Major Win
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
Ecuadorian President Daniel Noboa Alleges Poison Plot via Chocolate and Jam
Trump Accuses Colombia’s President of Drug-Leadership and Announces End to US Aid
"The Tsunami Is Coming, and It’s Massive": The World’s Richest Man Unveils a New AI Vision
U.S. Treasury Mobilises New $20 Billion Debt Facility to Stabilise Argentina
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
FBI Strikes Deep in Maduro’s Financial Web with Bold Money-Laundering Indictments
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
New World Screwworm Creeps Within Seventy Miles of U.S. Border, Threatening Cattle Sector
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
Trump Orders Third Lethal Strike on Drug-Trafficking Vessel as U.S. Expands Maritime Counter-Narcotics Operations
US Launches New Pilot Program to Accelerate eVTOL Air Taxi Deployment
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Actor, director, environmentalist Robert Redford dies at 89
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
Could AI Nursing Robots Help Healthcare Staffing Shortages?
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
In a highly politically motivated trial, Brazil’s Supreme Court finds former leader Bolsonaro guilty of plotting coup
×