PanamaTimes

Sunday, Oct 25, 2026

Disney faces competition as streaming giants ramp up animation production

Disney faces competition as streaming giants ramp up animation production

Netflix, HBO Max, Amazon Prime, Paramount+ seek foothold in other forms of film and TV production
Tinseltown has gone animation crazy in the wake of the pandemic, which has stalled live action production and accelerated demand for family-friendly content that can be streamed at home.

Studios are now plowing money into making cartoons like never before — despite knowing that toppling the creator of Mickey Mouse and “Frozen” will be tricky, if not impossible, sources said.

“All the streamers wanted animated shows to brand their networks, but the pandemic has made it even more so. Everyone is doubling down,” said Titmouse founder and president Chris Prynoski, who has worked on shows like MTV’s “Beavis and Butthead” and Nickelodeon’s “Baby Shark’s Big Show!”

Animation deals are “exploding,” added a dealmaker with a top Hollywood agency who has also seen budgets for animated content balloon. Before the rise of streaming, animated budgets were between $350,000 and $750,000 per episode. Now, some shows have budgets of over $5 million, said the source.

Netflix has made no bones about its efforts to challenge Disney in the animation space. “We’re very fired up about catching them [Disney] in family animation — maybe eventually passing them, we’ll see, a long way to go just to catch them — and maintaining our lead in general entertainment that’s so stimulating,” Netflix founder and co-Chief Executive Officer Reed Hastings said in January.

But it’s not just Netflix that’s eager to chip away at Disney’s market share. HBO Max, Paramount+ and Amazon Prime Video, just to name a few, have also jumped headlong into race as the pandemic strangles other forms of film and TV production.

And it’s a trend that’s expected to last for years to come — even after the pandemic ends — as Hollywood studios vie for family-friendly material to help them win the streaming wars.

“I think it’s going to be a really interesting next couple of years in the animation industry,” said Sam Register, president of Warner Bros. Animation and Cartoon Network studios. “We all have great content. We all have great IP [intellectual property]. We all have studios. I don’t think any one company is absolutely a projected dominant player in this space.”

But experts see the Bob Chapek-led Disney maintaining its perch, thanks to the decades it’s spent building its library of animated content and intellectual property, as well as its solid reputation for providing family entertainment.

“Disney has that platinum brand,” said media analyst Michael Nathanson of MoffettNathanson. “Even if there’s a little bit of share loss” it will stay on top, he predicted.

“For the other products, HBO Max, Paramount+, you have to convince people, who are new to those brands, that those brands stand for kids entertainment,” he said.

There’s more room to compete in adult animation, Nathanson added.

It’s one reason AT&T’s new streaming service HBO Max — buttressed by its Warner Bros. studio — paid over $500 million for the streaming rights to raunchy cartoon “South Park” ahead of its May 2020 launch.

This year, the studio run by Jason Kilar’s WarnerMedia also scored a family-friendly animated hit with its “Tom & Jerry” movie starring Chloe Grace Moretz, which debuted in cinemas and on HBO Max simultaneously last month. The comedy, based on the 1940 cartoon, raked in $13.7 million on opening weekend — the best domestic opening of the year.

Warner, which created new episodes of “Looney Tunes” for HBO Max last year, is also slated to debut “Gremlins,” an animated prequel based on the 1984 film, later this year.

Amazon also went the adult route with its first original animation series “Undone,” about life after almost dying, in 2019. And in March it will debut the adult animated series “Invisible” by “The Walking Dead” creator Robert Kirkman.

The Jeff Bezos-led streamer has also invested in a slew of children’s programs, including “Pete the Cat” and “Lost in Oz,” as well as licensed shows like “Dora the Explorer” and “SpongeBob SquarePants.”

Netflix, which launched its animation studio in 2018, has made the biggest strides by far in both family and adult animation. On the adult side, it has hits like “Big Mouth” about an awkward teen, and “BoJack Horseman” about a washed up Hollywood horse.

For kids, Netflix last year released “The Willoughbys,” about four siblings featuring the voices of Ricky Gervais and Alessia Cara, as well as animated musical “Over the Moon,” which was directed by Glen Keane, a legendary ex-Disney animator.

The streaming giant has also invested an estimated $1 billion for rights to bring Roald Dahl’s works to life in animated form.

“It feels like we’re in the golden age of animation here at Netflix,” head of animation, Melissa Cobb, told The Post. “In a few short years we’ve created a one-of-a-kind studio, one that is breaking down the walls creators face, like a house style, language or borders.”

But even Netflix isn’t predicted to topple Disney anytime soon. “I do not think Netflix will pass Disney, but Netflix has a great track record and I expect them to have some major hits,” said Jeff Wlodarczak, founder and CEO of Pivotal Research Group.

“As for other streamers in animation, to keep up with Disney and Netflix very large dollars will need to be spent and I question whether most will be able. But for the next couple of years,” he added, “I expect others to try.”
Newsletter

Related Articles

PanamaTimes
0:00
0:00
Close
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
OpenAI Faces Demands for Full Disclosure After Models Breach Hugging Face
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Miliband Sets Climate and International Law at Centre of UK Diplomacy
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
Morgan Stanley Builds a Wall Street Lead in AI Infrastructure Finance
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Spain Defeats Argentina in Extra Time to Win Second World Cup
Venezuela’s Earthquake Devastation Turns U.S. Investment Opportunity Into a Thirty-Seven Billion Dollar Reconstruction Challenge
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
The Ledger Will Not Trust on Faith
Trump Administration Pressures Banks to Restrict Financial Access for Undocumented Immigrants
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
The AI Race Enters Its Infrastructure Era
Colombia Influencer Dies After Cosmetic Procedure at Unlicensed Bogota Salon
A Quiet Bastille Day: France Grapples with World Cup Heartbreak and Leftover Fireworks
Spain in Ecstasy: "We Feel Unbeatable, We Taught the Whole World a Lesson"
On the Island That Did Not Yield to Trump, There Is No Electricity, and 10 Million Live in Darkness
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Anthropic Reengineers Agentic Architecture to Shift Autonomous Workplace Automation to the Cloud
Global Crisis Alert: Escalating Middle East Tensions and UK Political Upheaval
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
×