Initially a decorative object, she has proven capable of adapting to any environment, occasion or style to become the Maison’s beloved contemporary mascot.



Her family has expanded to include 11 unprecedented jewellery creations. Vivienne pendants pay homage to the cultures that are dear to Louis Vuitton, and these precious globetrotters know no borders. Here the romantic Vivienne Plum is adorned with poetic pink gold plum blossoms, diamonds and red lacquer, and features a delicate bow on her back. There, transformed into a furry black and white animal who loves fresh bamboo, the adorable Vivienne Panda in white and yellow gold, diamonds, onyx and lacquer symbolises luck, peace and friendship. Korea’s ancestral embroidered garment, known as Hanbok, is enhanced by the carved and polished pink and white gold, diamonds and blazing lacquer of Vivienne Hanbok. As powerful, protective and brave as a Japanese samurai, Vivienne Samurai, dressed in yellow and white gold, diamonds and red and black lacquer, skilfully wields a Katana, the emblematic sword of those venerable warriors. Now meet Vivienne Surfer, the most athletic of all, sporting blue lacquer and a long board adorned with the LV Monogram signature. And look who’s back: Vivienne Casino, reinvented in white and yellow gold, platinum, diamonds and lacquer. Bedecked in hearts, spades, diamond shapes and LV initials, an engraved deck of playing cards in hand, she is a champion of blackjack, poker and roulette.



The magnificent Vivienne Rainbow radiates joy, emotion and hope thanks to an exquisite pavé gradation of 154 multicoloured gems. The astonishing Vivienne Royal, wearing a crown of yellow gold and diamonds and dressed in a blue lacquer robe punctuated with fleur-de-lys, pays homage to Paris's Place Vendôme – the worldwide epicentre of jewellery and home to one of the most majestic Louis Vuitton stores. The vivacious Vivienne Petite Malle featuring yellow and pink gold, diamonds and lacquer is never without her miniature handbag, whose shape recalls the Maison’s original trunks. Framing the face of Vivienne Monogram, petals of mother-of-pearl engraved with Monogram canvas motifs beautifully complement her eye of sculpted wood and her body shimmering with pink gold and diamonds. This piece elegantly evokes the Maison’s century-old trunk-making heritage. Lastly, Vivienne Celebration, in white and yellow gold set with 36 coloured stones and 124 diamonds, conveys a festive atmosphere. Specially created to celebrate Mr Louis Vuitton’s bicentennial birthday, she masterfully combines a mix of materials with traditional jewellery-making expertise.

Forever mischievous, each of these fetish figures pushes the boundaries of her mysterious aura by hiding a secret: the pendant can be converted into a brooch.

A trunk, exclusively designed for these precious mascots, opens like a treasure chest to reveal an array of miniature stages, drawers, trays and mirrors. Nodding to the origins of the Maison, this unique jewellery box offers a home for each limited edition Vivienne, thus perpetuating the excellence of Louis Vuitton, which makes the Art of Travel a true art of living.