PanamaTimes

Saturday, Sep 07, 2024

Russia welcomes successor to Starbucks - with a logo some may find familiar...

Russia welcomes successor to Starbucks - with a logo some may find familiar...

Starbucks had 130 cafes in Russia and almost 2,000 employees; a new company is now reopening in the same locations.

A successor to Starbucks is opening in Russia - with a similar logo, some customers may feel.

Stars Coffee was officially unveiled in Moscow on Thursday, 24 hours before shops start welcoming coffee lovers.

The original brand was one of a number of large corporations that exited Russia following Vladimir Putin's invasion of Ukraine.

Rapper Timati and restaurateur Anton Pinskiy bought the assets and are using the same locations.

Starbucks had 130 stores in Russia and almost 2,000 employees. There will be a gradual reopening this month and next, Mr Pinskiy said.

The cafes are reopening in the same locations


The new logo features an image of a woman with a star above her head.

Banned from using the actual Starbucks logo, Timati said they wanted to find some continuity.

The branding, with its circular form and "female gender" contrasts nicely with its brown, "masculine colour", he said.

It is only brown on the outside, however. In the middle, it is green.

"If you compare, then apart from the circle, you won't find anything in common," Mr Pinskiy said.

He did concede, however, that "people's perceptions may be different".

Starbucks declined to comment on the similarity of the logo and the name.

Rapper Timati, co-owner of the company


Stars Coffee is importing its coffee beans from Latin America and Africa, Mr Pinskiy said, while suppliers of other items are based in Russia.

"We just found other suppliers, found the right roasters, and because the baristas mixed it all correctly, we have a
product that we think will be competitive," he said.

The venture follows the strategy of reviving closed McDonald's outlets under a new name but with much the same menu.

Newsletter

Related Articles

PanamaTimes
0:00
0:00
Close
BRAZIL’S SUPREME COURT MINISTER ORDERS EXPLANATION ON X BLOCKING
Porn streamer OnlyFans paid owner $630mn in dividends
Donald Trump will not face sentencing over his 'hush money' conviction before the US presidential election on November 5, after a Manhattan judge granted his request to delay the proceeding
Return of Brazilian Artworks to Bahia
France Pilots Mobile Phone Ban in Schools
WHO-Led Study Finds No Link Between Mobile Phones and Brain Cancer
Kamala Harris is in Detroit and has a new accent again
EU Rejects Maduro’s Election Win Claim in Venezuela
Former Red Brigades Member Arrested in Argentina After 40 Years on Run
Elon Musk Accuses Brazilian Supreme Court Justice of Election Interference
Universe May Have Had a Pre-Big Bang 'Secret Life'
Ecuador's Narco Violence Threatens Scientists and Conservation Efforts
Brazilian Judge Alexandre de Moraes Blocks Elon Musk's X
Nаkеd American woman gropes security
Tsimane Tribe: Secrets to Health and Slow Ageing
OpenAI Blocks Iranian Group's ChatGPT Accounts for Election Interference
WHO Declares Mpox Global Health Emergency Again
Decline in World Records at Paris Olympics: An Analysis
EU Pressures Elon Musk Over Trump Interview
UN Reports Lowest Global Youth Unemployment Rate in 15 Years
Fatal Plane Crash Near Sao Paulo
Snoop Dogg: The Feel-Good Spirit of the Paris Olympics
McDonald's Worker Sets Restaurant On Fire Over Customer Frustration
Kamala Harris Confirmed as Democratic Candidate for US Presidential Election
Controversies at the Paris Olympics
Elon Musk Accepts Fight Challenge from Venezuelan President Nicolas Maduro
First Case of 'Virgin Birth' in Endangered Shark Species in Italy
G20 Fails to Reach Agreement on Global Billionaire Tax
Mexican Drug Lords El Mayo and El Chapo's Son Arrested in Texas
World's Hottest Day Recorded on July 21
Joe Biden Withdraws from 2024 US Presidential Race
A Week of Turmoil: Key Moments in US Politics
Global IT Outage Sparks Major Concerns
Global IT Outage Unveils Digital Vulnerabilities
Secret Service Criticized for Lack of Sniper Protection During Trump Shooting
Colombian Court Annuls Amazon Tribes’ Carbon Credit Deal
Sunita Williams Safe on ISS, to Address Earth on July 10
Biden Affirms Commitment To Presidential Race
Boeing Pleads Guilty Over 737 MAX Crashes
Beryl Storm Hits Texas, Killing 2 and Causing Major Power Outages
2024 Predicted to Be World's Hottest Year
Macron Faces New Political Challenges Despite Election Relief
Florida Man Arrested Over Attempt to Withdraw One Cent
Anger mounts at Biden’s top team after disastrous debate
Bolivian President Luis Arce Denies 'Self-Coup' Allegations
Steve Bannon Begins 4-Month Prison Sentence
Biden Warns of 'Dangerous Precedent' After Supreme Court Immunity Ruling in Trump Case
Elon Musk Accuses Kamala Harris of Misleading Post on Trump's Abortion Stance
Hunter Biden Sues Fox News Over 'Revenge Porn' Allegations
New York Times Editorial Board Urges Biden to Exit Presidential Race
×