PanamaTimes

Saturday, Oct 24, 2026

The Evolution of Jet Set Style

The Evolution of Jet Set Style

From futuristic 60s frocks to modern athleisure, see the fashionable shift of jet set style throughout the years.

The advent of widespread air travel in the 1950s and '60s created the perfect conditions for fashionable styles that came to define the original jet set look. Because air travel was initially reserved for the elite class due to its hefty price tag, jetsetters would often sport a bevy of fashion's most exclusive designers while making their way to their favorite locales-Andre Courrèges, Pierre Cardin, Pierre Balmain, Chanel, and many others.

Also popularized during this era were luxury and private full-service resorts where memorable socialites would frequent lush spas, pools, and restaurants. The phenomena of the paparazzi would also prove to be a major development during this era with dozens of photographers following society women from the airport tarmac to their exclusive resorts. Favorite cities of society's travelling elite during the advent of jet set style were Rome, Cannes, Vienna, Mykonos, and dozens more.



El Venerol in Marbella, Spain, 1967.



Sardinia, Italy, 1967.

Early style icons of this glamourous period included Audrey Hepburn, Rita Hayworth, Ava Gardner, and countless others. For these beauties, walking the platforms of their private jets was a fashionable runway. For the 1950s especially, Christian Dior's New Look proved to have a major influence on the jet set styles of fashionable travelers. Though the exaggerated silhouette may seem impractical to the modern eye, a full skirt and a chic handbag was the go-to favorite for a chic jet set moment. Whether it be sprawling Dior-inspired peacoats or chic linen separates, jet set styles of the '50s and early '60s prioritized a certain level of chicness rather than focusing on comfort.



Ava Gardner in Los Angeles, California, 1954.



Rita Hayworth in London, 1956.

As air travel became a hot-button focus in the mid-1960s due to the Space Race, jet set travel became increasingly futuristic and angular in silhouette. With designers like Paco Rabanne and Pierre Cardin crafting forward-thinking ready-to-wear, women began to opt for more synthetic fibers and shapes that abandoned the unabashed glamour of prior decades. Accessories-wise, women began to spot knee-high boots, angular carry ons, and circular sunglasses to shield the blinding paparazzi flashes.



Brigitte Bardot in France, 1967.



Catherine Deneuve in London, 1965.

Moving into the '70s, the age of glamourous jet set began to decrease due to an international oil crisis that widely reduced air travel. Despite a slight decrease in travel, the era's stars-Bianca Jagger, Farrah Fawcett, Jane Birkin-opted for freeing, printed styles that became synonymous with the light-hearted decade.

With an industry-wide push for more wearable and casual styles from the likes of Calvin Klein and Donna Karan in the 1980s and '90s, travel styles became more relaxed, too. The days of elaborate gowns and opera gloves were long gone and were instead replaced with more attainable outfits. Two-piece sets became a favorite of travelers of all statuses as they allowed for an unrivaled sense of ease throughout trips. Despite this shift to more casual ready-to-wear, there was still an emphasis on luxury and vibrant accessories-lots of Louis Vuitton luggage and statement designer sunglasses.



Farrah Fawcett in Los Angeles, 1977.



Naomi Campbell in Paris, 1994.

Modern jet set styles have mostly continued with the casual separates seen throughout the prior two decades. Though the pandemic widely halted international travel, and thus sartorial moments, celebrity outfits have been back in the forefront of social media feeds and throughout international travel hubs as of late. With society's undying emphasis on comfort and maneuverability, expect lots of stretchy knits and matching sets. For those looking to spruce up their casual outfits, oversized blazers and jackets have been a recent go-to, affording wearers the option to dress up and down their styles. Here, see the best recent jet set looks from some of fashion's biggest celebrities.


Newsletter

Related Articles

PanamaTimes
0:00
0:00
Close
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
OpenAI Faces Demands for Full Disclosure After Models Breach Hugging Face
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Miliband Sets Climate and International Law at Centre of UK Diplomacy
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
Morgan Stanley Builds a Wall Street Lead in AI Infrastructure Finance
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Spain Defeats Argentina in Extra Time to Win Second World Cup
Venezuela’s Earthquake Devastation Turns U.S. Investment Opportunity Into a Thirty-Seven Billion Dollar Reconstruction Challenge
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
The Ledger Will Not Trust on Faith
Trump Administration Pressures Banks to Restrict Financial Access for Undocumented Immigrants
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
The AI Race Enters Its Infrastructure Era
Colombia Influencer Dies After Cosmetic Procedure at Unlicensed Bogota Salon
A Quiet Bastille Day: France Grapples with World Cup Heartbreak and Leftover Fireworks
Spain in Ecstasy: "We Feel Unbeatable, We Taught the Whole World a Lesson"
On the Island That Did Not Yield to Trump, There Is No Electricity, and 10 Million Live in Darkness
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Anthropic Reengineers Agentic Architecture to Shift Autonomous Workplace Automation to the Cloud
Global Crisis Alert: Escalating Middle East Tensions and UK Political Upheaval
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
×