PanamaTimes

Saturday, Sep 07, 2024

TikTok is fastest growing news source for UK adults, Ofcom finds

TikTok is fastest growing news source for UK adults, Ofcom finds

App is used by 7% of adults for news with nearly half turning to TikTokers rather than conventional outlets for updates

Watch out Huw Edwards, the TikTokers are coming. The social video platform is the fastest growing news source for UK adults, according to a survey, but nearly half of people using it for current affairs turn to fellow TikTokers rather than conventional news organisations for their updates.

TikTok is used by 7% of adults for news, according to the UK’s communications watchdog, up from 1% in 2020. The growth is primarily driven by young users, with half of its news followers aged 16 to 24.


Ofcom’s annual report on news consumption in the UK showed that for teenagers aged 12-15, Instagram has deposed BBC One and BBC Two as the most popular news source among teenagers, closely followed by TikTok and YouTube.

“Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV News, instead preferring to keep up-to-date by scrolling through their social feeds,” said Yih-Choung Teh, Ofcom’s group director for strategy and research. “And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.”

The Ofcom study showed that news organisations are having to compete with non-journalist TikTokers as a news source on the platform. For those who consume news on TikTok, their main source is other people they follow (44%), followed by friends and family (32%) and then news organisations (24%). The most popular official news sources on TikTok include Sky News, the BBC and ITV.


TikTok has more than 1 billion users worldwide and is owned by ByteDance, a Chinese tech company. Its power as a news source has come to the fore during the Russian invasion of Ukraine, with the White House briefing 30 influential TikTokers on the war.

Despite TikTok’s growth in the UK as a news source, it appears to lag the US. A quarter of US adults say they always use TikTok to get the news, with nearly half of US millennial and Gen Z adults – under-41s and under-25s respectively – indicating the same, according to the analysis firm Forrester Research.

There have also been warnings that the platform has been susceptible to misinformation and disinformation during the conflict, with examples including video game clips passed off as real footage and the mislabelling of footage to give the impression that Russia is readying for a nuclear attack. Disinformation is the deliberate distribution of false information that intends to cause harm, whereas misinformation is when false information is shared but no harm is meant.


The app also became a highly popular source of coverage for the defamation case brought by Johnny Depp against his ex-wife Amber Heard in the US, with the platform’s videos appearing to skew heavily in favour of Depp, who ultimately won the case. On TikTok videos posted with the #JusticeForJohnnyDepp hashtag gained more than 20bn views in two months, while the derogatory #AmberTurd had billions of views.

Nic Newman, a senior research associate at the Reuters Institute for the Study Journalism, said the institute’s own research indicated that TikTok was not used as a platform for serious news.

“Even young people, mostly, don’t see it as a platform for serious news. But they see it as a good place to get news about celebrity or issues that are not about life and death. They will often use TikTok in combination with traditional news when something really big happens like the war in Ukraine,” he said.

The Ofcom survey showed that only three out of 10 people who use TikTok for news view it as a trustworthy source.

Fanbytes, a UK-based generation Z marketing agency, said TikTok creators like Matt Welland and Dylan Page were making news “more accessible”.

“Tiktok shouldn’t be viewed only as an entertainment platform. It is an active participant in popular culture, with people using the platform to be updated on social movements and news affairs,” said Emily Hall, a campaign manager at Fanbytes.

A TikTok spokesperson said the platform was a place where “millions of people come to be entertained and learn”, adding: “We want everyone who uses TikTok to have access to good and accurate information, which is why our community guidelines makes clear we do not allow harmful misinformation.”

The Ofcom report shows, however, that TikTok remains far behind conventional news sources and one social media powerhouse in particular. BBC One remains the most popular news source among adults (53%), followed by ITV (35%) and then Facebook (32%), which remains the most popular social media source for news (32%). Among newspapers, the Daily Mail and Mail on Sunday are the most popular (15%) followed by the Guardian and Observer (10%).

Ofcom found that younger age groups are much more likely to use the internet and social media for news, whereas their older counterparts favour print, radio and TV.

Newsletter

Related Articles

PanamaTimes
0:00
0:00
Close
BRAZIL’S SUPREME COURT MINISTER ORDERS EXPLANATION ON X BLOCKING
Porn streamer OnlyFans paid owner $630mn in dividends
Donald Trump will not face sentencing over his 'hush money' conviction before the US presidential election on November 5, after a Manhattan judge granted his request to delay the proceeding
Return of Brazilian Artworks to Bahia
France Pilots Mobile Phone Ban in Schools
WHO-Led Study Finds No Link Between Mobile Phones and Brain Cancer
Kamala Harris is in Detroit and has a new accent again
EU Rejects Maduro’s Election Win Claim in Venezuela
Former Red Brigades Member Arrested in Argentina After 40 Years on Run
Elon Musk Accuses Brazilian Supreme Court Justice of Election Interference
Universe May Have Had a Pre-Big Bang 'Secret Life'
Ecuador's Narco Violence Threatens Scientists and Conservation Efforts
Brazilian Judge Alexandre de Moraes Blocks Elon Musk's X
Nаkеd American woman gropes security
Tsimane Tribe: Secrets to Health and Slow Ageing
OpenAI Blocks Iranian Group's ChatGPT Accounts for Election Interference
WHO Declares Mpox Global Health Emergency Again
Decline in World Records at Paris Olympics: An Analysis
EU Pressures Elon Musk Over Trump Interview
UN Reports Lowest Global Youth Unemployment Rate in 15 Years
Fatal Plane Crash Near Sao Paulo
Snoop Dogg: The Feel-Good Spirit of the Paris Olympics
McDonald's Worker Sets Restaurant On Fire Over Customer Frustration
Kamala Harris Confirmed as Democratic Candidate for US Presidential Election
Controversies at the Paris Olympics
Elon Musk Accepts Fight Challenge from Venezuelan President Nicolas Maduro
First Case of 'Virgin Birth' in Endangered Shark Species in Italy
G20 Fails to Reach Agreement on Global Billionaire Tax
Mexican Drug Lords El Mayo and El Chapo's Son Arrested in Texas
World's Hottest Day Recorded on July 21
Joe Biden Withdraws from 2024 US Presidential Race
A Week of Turmoil: Key Moments in US Politics
Global IT Outage Sparks Major Concerns
Global IT Outage Unveils Digital Vulnerabilities
Secret Service Criticized for Lack of Sniper Protection During Trump Shooting
Colombian Court Annuls Amazon Tribes’ Carbon Credit Deal
Sunita Williams Safe on ISS, to Address Earth on July 10
Biden Affirms Commitment To Presidential Race
Boeing Pleads Guilty Over 737 MAX Crashes
Beryl Storm Hits Texas, Killing 2 and Causing Major Power Outages
2024 Predicted to Be World's Hottest Year
Macron Faces New Political Challenges Despite Election Relief
Florida Man Arrested Over Attempt to Withdraw One Cent
Anger mounts at Biden’s top team after disastrous debate
Bolivian President Luis Arce Denies 'Self-Coup' Allegations
Steve Bannon Begins 4-Month Prison Sentence
Biden Warns of 'Dangerous Precedent' After Supreme Court Immunity Ruling in Trump Case
Elon Musk Accuses Kamala Harris of Misleading Post on Trump's Abortion Stance
Hunter Biden Sues Fox News Over 'Revenge Porn' Allegations
New York Times Editorial Board Urges Biden to Exit Presidential Race
×